SOOIV
We Exist to Serve Founders
Sooiv was founded on a simple belief: the best way to build a successful venture fund is to be the best possible partner for founders at the riskiest moment of their journey.
Born in the Region
Sooiv Capital was established in Dubai in 2024 by a team of operators and investors who had collectively spent two decades building and backing companies across the Middle East and North Africa. We saw a gap: exceptional MENA founders were being underserved at the critical seed stage, facing either insufficient local capital or global investors who lacked the regional context to add real value.
We raised our Seed Round of $5M not just to write checks, but to build a platform for founders — one grounded in the reality of operating in markets that are structurally different from Silicon Valley, and full of opportunities that most global investors still cannot see.
Our name, Sooiv, draws from the Arabic concept of striving toward possibility — the relentless forward motion of a founder who will not stop until their vision becomes reality. That spirit defines everything we do.
Our Core Principles
These principles are not aspirations — they are the standards we hold ourselves to in every interaction with every founder.
Founder First, Always
Every decision we make is filtered through a single question: does this serve the long-term interests of our founders? When fund metrics and founder wellbeing diverge, founders win.
Radical Transparency
We tell founders exactly what we think, including when the answer is no. We share our reasoning openly and welcome pushback. Clear communication builds better companies and better partnerships.
Deep Regional Expertise
We do not parachute in from London or New York. Our team has lived and worked in MENA for decades. We understand the regulatory environment, cultural nuances, and market dynamics that drive success in the region.
Speed with Conviction
We respect founders' time. Our process is designed for clarity and speed. When we know, we move. We do not let process become an obstacle to partnership with the founders we believe in most.
Long-Term Partnership
We are not transactional. When we invest, we are signing up for a decade of partnership. We reserve capital for follow-ons, show up in the hard moments, and champion our founders long after our check has compounded.
Global Ambition, Local Roots
We back founders who are building for MENA first but thinking globally. The best MENA companies will be world-class companies. We help founders navigate that transition with our global co-investment network.
Our Investment Process
We have designed our process to be founder-friendly: transparent, fast, and human.
First Conversation
A 30-minute call to understand your vision, market, and why you are the right person to build this company. We keep it informal and come prepared. You should too.
Deeper Diligence
If we are excited, we move quickly to a second session focused on market sizing, competitive dynamics, and team background. We may speak with customers or domain experts. This takes one to two weeks.
Term Sheet
We issue a clean, founder-friendly term sheet. No surprises, no unnecessary complexity. Our standard terms are posted publicly. We want founders to understand exactly what they are agreeing to.
Partnership Begins
Once legal is complete, we wire funds and immediately begin introductions. Your journey with Sooiv has no expiry date. We are in this with you for as long as you need us.
Battery Ventures
Battery Ventures is a global technology-focused venture firm investing across all stages. Our co-investment relationship with Battery enables select Sooiv portfolio companies to access Battery's global network, operational expertise, and growth-stage capital as they scale beyond MENA.
Ready to Start a Conversation?
We invest at the pre-seed and seed stages across all of MENA. If you are building something exceptional, we want to meet you.
Get in Touch