SOOIV
Insights
Original thinking on venture capital, the MENA technology ecosystem, and what it takes to build enduring companies from the region.
Seed Stage Investing: Why Conviction Matters More Than Process
The principles that guide our decision-making when we commit capital before product-market fit is proven.
October 9, 2025 · Sarah Mitchell
Announcing Our Strategic Co-Investment Partnership with Battery Ventures
A new bridge between MENA's seed-stage ecosystem and global growth-stage capital.
August 14, 2025 · Yasmine Al-Rashid
The Founder-First Philosophy at Sooiv: What It Actually Means
Why we structure every investment decision around the founder's long-term success, not our own metrics.
July 22, 2025 · Nadia Karimi
Navigating MENA Markets: A Practical Primer for Founders
Regulatory frameworks, cultural nuances, and go-to-market strategies for founders entering the Gulf for the first time.
May 5, 2025 · Nadia Karimi
Scaling Lessons from Battery Ventures' Portfolio: What Glassdoor, Sprinklr & Bazaarvoice Teach Early-Stage Investors
What Glassdoor, Sprinklr, and Bazaarvoice teach us about scaling enterprise SaaS from seed to breakout. Battery Ventures' portfolio lessons applied to MENA growth investing.
2025 — Sooiv Capital
MENA SaaS Markets: The Last Great Frontier for Enterprise Software
MENA SaaS market analysis: How Unifonic, Foodics, and global players like Freshworks reveal why the Middle East is enterprise software's last great frontier.
2025 — Sooiv Capital
Emerging Markets Venture Thesis: Why the Next Unicorn Comes from MENA
Why the next billion-dollar startup will come from MENA: lessons from Careem's .1B Uber exit, Noon's billion-dollar e-commerce bet, and Anghami's Nasdaq listing.
2025 — Sooiv Capital
The MENA Fintech Revolution: Financial Inclusion for 650 Million People
The MENA fintech revolution: how Tabby, Tamara, and Paymob are unlocking financial inclusion for 650 million people across the Middle East and North Africa.
2025 — Sooiv Capital
Seed Investing in Saudi Arabia and UAE: Regulation, Opportunity, and Timing
A seed-stage investor's guide to Saudi Arabia and UAE: Vision 2030, ADGM, DIFC, regulatory sandboxes, and the timing window for early-stage technology investment.
2025 — Sooiv Capital
The Sooiv Investment Thesis: Why MENA's Next Decade Belongs to Its Founders
The Sooiv investment thesis: why MENA's next decade belongs to its founders. Four macro tailwinds, what we look for, and our MENA-native but globally ambitious approach.
2025 — Sooiv Capital
Why We Invest in MENA Fintech: 500 Million People, Massively Underbanked
Why Sooiv Capital invests in MENA fintech: 500 million people massively underbanked, regulatory tailwinds, and the embedded finance opportunity.
2025 — Sooiv Capital